Entrepreneurship and economic issues are the watchwords of our training program throughout the year 2010. In this context, we created a series of training sessions on "Academy of Entrepreneurship", in partnership with the IUM - The International University of Monaco.

This cycle of six business-oriented training is designed for both young entrepreneurs and for those who aspire to create their own business one day, hoping that this training will give them the spark to start the entrepreneurial adventure.

The aim of the "Academy of Entrepreneurship" is to give those who have the ambition to become an entrepreneur and existing entrepreneurs with the tools to ensure their success.

Title of training:

Academy of Entrepreneurship, module 4 / 6:
"The positioning of innovation"

Date: Tuesday, March 23, 2010 from 18: 45 hours
Training begins: 19:00 am (précises!)
End of the course: 20:30 hours

Location: IUM (Stade Louis II)

Terms of participation:

Free for members JCEM

Member candidates (to date of contribution): € 20 / full cycle (€ 5 / module)

Senators, associate members, external: € 60 / full cycle (€ 15 / module)

Mandatory registration with the Secretariat JCEM ( \n This e-mail address is being protected from spambots. You need JavaScript enabled to view it > This e-mail address is being protected from spambots. You need JavaScript enabled to view it ).

Module Objectives:

• Pass a rigorous method to control the creation and launch of new products or services, in particular the key role of market research, coordinating activities, and the design of the mix.

Module Description:

• This conference sends the overview of the implementation of the strategy, presenting the theoretical framework of innovation management and its operational consequences. The various aspects of innovation - identifying needs, sources creative financial balance, to market - are studied in detail. Many cases illustrate the conference.

Speaker:

Training provided by the IUM - International University of Monaco - www.monaco.edu

Dr. Chailan

Contact: Andrea Schreiner - VP Training 2010 - \n This e-mail address is being protected from spambots. You need JavaScript enabled to view it > This e-mail address is being protected from spambots. You need JavaScript enabled to view it